07 — Client Retention
Your best marketing budget is the clients you already have.
Track who's active, who's drifting, and the revenue you're leaving on the table when a regular slips away.
Active clients
1
of 6
Lapsed
4
>90 days
Rebook rate
50%
benchmark 70%
Avg LTV / yr
£790
spend × visits
At-risk revenue
£595
next 3 months
Client list
6 clients tracked| Name | Last visit | Status | Avg £ | Visits/yr | Rebooked | |
|---|---|---|---|---|---|---|
| Sophie M. | 44d ago | Cooling | £85 | 8 | ||
| Hannah P. | 112d ago | Lapsing | £120 | 10 | ||
| Olivia R. | 189d ago | Lost | £65 | 4 | ||
| Emma T. | 266d ago | Lost | £95 | 6 | ||
| Mia L. | 25d ago | Active | £140 | 12 | ||
| Ava S. | 168d ago | Lapsing | £70 | 5 |
Winback shortlist
Five calls. One quiet afternoon.
- 1Hannah P.112 days · £1200/yr value
- 2Emma T.266 days · £570/yr value
- 3Ava S.168 days · £350/yr value
- 4Olivia R.189 days · £260/yr value
Rule of thumb: a 5% lift in rebook rate is worth more than a 10% price rise — and your existing clients already trust you.